Career Philosophy
1. Holistic Marketing Expertise
With over 15 years of experience, I have honed a 360-degree approach to marketing, blending creativity with data-driven strategies to deliver impactful campaigns across industries, from Consumer Electronics to Food and E-Commerce.
2. Agency and Corporate Insight
Having worked on both sides of the table—agency and in-house—I bring a unique perspective on brand needs and customer expectations. This dual experience allows me to seamlessly bridge strategy and execution.
3. Leadership and Vision
As Account Director and COO at IsarGold GmbH, I lead multidisciplinary teams across global marketing and communication campaigns. My focus is on empowering my team, driving innovation, and ensuring every project achieves measurable success.
4. Pioneering Innovation
I’m a first mover when it comes to exploring emerging trends, leveraging technologies like VR, AR, and Metaverse Marketing to create cutting-edge solutions for modern brands.
5. International Expertise
From leading international accounts at Havana Orange to marketing management for global brands at Health and Beauty Holding, my experience spans a wide range of cultural and business contexts.
6. Educational Contributions
In my role as a lecturer at Macromedia University, I share my expertise in Brand Management, Performance Marketing, Social Media, and Campaigning, helping the next generation of marketers thrive.
Key Milestones
2016 - present
Account Director & COO
IsarGold GmbH
> Account Director and COO of a dynamic marketing and communications consultancy with 15 years of experience in driving growth, streamlining operations, and building high-impact client relationships. Passionate about innovation, team leadership, and delivering measurable results across diverse industries. Skilled in both traditional and digital marketing, with a focus on positioning brands for long-term success.
2021 - present
Lecturer in Brand Management, Performance Marketing, and Social Media
Macromedia University
> University lecturer specializing in Crossmedia and Campaigning, with a focus on Performance Marketing and Social Media. Experienced in bridging theory and practical application, guiding students in developing impactful, data-driven strategies across digital platforms. Passionate about equipping future marketers with the tools to succeed in a fast-evolving media landscape.
2015 - 2016
Senior Account Manager
Havana Orange (now: Faktenkontor Group)
> Senior Consultant at a full-service advertising agency, specializing in Account Management, Project Management, Campaign Management, Communication Strategy, and Brand Management. Experienced in leading cross-functional teams and delivering integrated campaigns that strengthen brand positioning and drive measurable results. Skilled in balancing strategic planning with hands-on execution to support client goals across diverse industries.
2014 - 2014
Senior Online Marketing Manager
studio3w (Funkenflug)
> Senior Online Marketing Manager at a leading D2C online network platform, specializing in developing and executing comprehensive digital marketing strategies to drive user acquisition and engagement. With a strong background in SEO, PPC, email marketing, and social media, I leverage data-driven insights to optimize campaigns and enhance the customer journey. Passionate about building meaningful connections between brands and consumers, I thrive in fast-paced environments, leading cross-functional teams to deliver innovative solutions that fuel growth and elevate brand presence.
2008 - 2013
Marketing Manager & Head of International Marketing
Health and Beauty Holding
> I build strong partnerships with sales and agency leadership, contribute to product and service development, and design marketing strategies that align with organizational goals. My role includes managing marketing campaigns across channels, crafting messaging and sales tools, and executing initiatives that drive brand awareness, lead generation, and client acquisition - nationally and internally,
2002 -2007
Academic journey
ISBA International Academy and the University of Brighton
> Academic journey at ISBA International Academy and the University of Brighton, earning a Bachelor of Arts (Hons.) in International Tourism Management and a Master of Arts in International Event Management with strond focus on Markeitng, Management and Entrepreneuship.
Inspiring Teams.
Embracing Diversity.
Driving Impact.
I thrive in dynamic environments, combining strategic thinking with a hands-on mentality to achieve impactful results. As a natural team player, I inspire and motivate those around me, fostering collaboration across diverse teams and perspectives. Open to new cultures and societal trends, I approach people with curiosity and positivity, building strong connections and meaningful dialogue. With adaptability and problem-solving at the core of my work, I turn challenges into opportunities while staying ahead of trends to deliver creative and precise solutions.